Erik Matti calls for help on poor box-office performance of Pinoy movies: "Government should intervene."

Veteran director and film maker Erik Matti appealed to government for help / photo from Google and ABS CBN

Veteran director and film producer Erik Matti laments the “dire situation” of local film industry amid to what he described as “alarming” string of movie flops.

On a Facebook post on Thursday, Matti, co-founder of film outfit Reality Entertainment, appealed to the government to address the issue.

“Someone should do something about it. Government should intervene. This is not a slow death anymore. We are on life support and we need resuscitation. No more pointing fingers. I think we’re 
beyond that at this point. This is a plea for help.

“The film industry is at its busiest the past three years but no one gets to see the movies we make except for the sporadic mega hits. Hundreds of movies are being made now but no one is really doing good business including the big studios. What happened to our local audience?”

The “BuyBust” director also pointed out that "The past three weeks several local movies were screened, including one of ours, and it didn’t make good business despite all the marketing fanfare." 

Last January 30, Reality Entertainment has released the romantic comedy movie ‘Tol which starred Arjo Atayde, Ketchup Eusebio, Jessy Mendiola, and Joross Gamboa. 

Mattie cited that another movie Elise and Hanggang Kailan which also did not perform well in the box-office.

"This week Regal and Viva premiered films and again it wasn’t received well at the box office despite all the marketing and promising stories. Even MMFF no matter how much they claim with pride that it was a hit, it wasn’t. It didn’t make as much money as the previous years. And instead of looking at the problem head on of the dwindling audience they just chose to deny it." 

The director believes that the availability of Pinoy movies on online streaming sites could be a factor in the decline of moviegoers.

"Is it the online platforms killing us? Is it support of cinemas? Is it Hollywood? Is it bad marketing? Is it esoteric, irrelevant, tired or uninteresting stories? Is it traffic? Is it downloads? Is it poverty? Has our audience outgrown our films? I really don’t know at this point.

"All I know is, we cannot go on making movies where no one sees them. We cannot blindly just trudge along busily working on our films without thinking about whether all this passion is really worth it. We cannot keep on spending millions for movies that no one gets to see. This is alarming.


"This industry nurtures its artists with our local filmfests. We look after our filmworkers with so many films being produced. We strengthen ties on our international filmfest connections. We revel on the little things we accomplish and splash it on big bold letters in the headlines. But are we really doing something for the film industry where it matters most? Are we really getting our films to the audience it was actually made for? Or are we just bringing them to the small audience we embarrassingly deserve?"

Source: ABS CBN

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